At Idemitsu Lubricants America (ILA), one of our challenges is to increase local staff’s satisfaction in training and career development, which will in turn lead to corporate growth. In the past, we were not able to provide sufficient education on our corporate philosophy, so local staff were unable to visualize their "ideal selves," causing low satisfaction levels.
To rectify this, each month from April through August 2020, we provided 30 minutes of remote training covering our corporate philosophy. We set five simplified themes to encourage wider understanding amongst local staff. A total of 132 local staff members participated in the training, and in the post-training survey, 74% of participants answered that their understanding of the corporate philosophy improved, and 90% answered that they were able to incorporate specific tenets into their work, a response that exceeded our expectations.
Going forward, we aim to further promote understanding through workshops that explore the relationship between our history and corporate philosophy as well as through the creation of plans that encourage the active exchange of opinions. In addition, we will discuss case studies with overseas branches that have self-analysis as part of their corporate philosophy education and link this to the development of local staff around the world.