Efforts to Improve Workplace Culture and Motivation

DTK (Dattara Ko Shiyo) Project (=Business Process Redesign); an Initiative to Increase Productivity and Make Employees Feel Their Job More Rewarding

DTK Project Overview

This project was launched with the aim to reform the work flow and working style of all employees to ensure the sustainable development of the new integrated copany. Productivity improvement requires improvement in three factors: improving results, reducing work volume, and improving work engagement.
The productivity improvement envisioned by this project is aimed at “operational improvement × improvement of each employee’s work engagement”. The project is divided into two phases. Phase I, which aims to unify operations of divisions in which the former companies’ operation coexist, and Phase II, which seeks to create new ways of working in all departments, including digitalization.
In both phases I and II, we held workshops and interviews for the representative (leader) from all departments involved, determined the project team’s mission and action guidelines, then further digged into the issues. Currently, we are moving to Phase II, and we are promoting initiatives in all departments. As a new integrated company, we will work together to solve problems that we could not solve solely in the past.

出光興産, DFF Inc.

The Project Structure

Members of the management committee will serve as steering committee of this project, and will strongly promote the project across the entire company. A task team was formed under this, and task promotion managers were appointed from each department. Under this system, we aim to realize company-wide work flow and work style reform.

Business Process Redesign (BPR)
出光興産, DFF Inc.

Kick-off Meeting

In order to initiate the project, a kick-off meeting was held in which President Kito, Vice Chairman Kameoka, and the leader of each department attended. President Kito expressed his strong expectation for the project and determination to "complete the project as a management team", as well as the need to deepen business integration further. We could feel the enthusiasm from the departments’ leaders who are prepared with the improvement ideas arose from countless trials and errors in daily business operations. Finally, Vice Chairman Kameoka came up with his encouraging words, "Let's think about how much society and customers are expecting from our integration. Improving the quality of the integration starts from here, and all employees have must take the lead”.

出光興産, DFF Inc.

Workshop Training Camp by Departments’ Representatives

First Workshop: July 24 ~ 25, 2019

In the first half of the workshop, practical training was conducted to understand the need for mutual understanding. In the second half, which is the team discussion, we shared our expectations and concerns regarding the progress of our project activities. On top of that, we also discussed about the project team’s role and technique in promoting DTK. The approach should not only come from the top but also from the middle and bottom to encourage better communication. As the discussion result, the team came up with the mission “Realizing corporate reform by optimizing various perspectives within the company regardless border through DTK Project”

Second Workshop: October 23~24, 2019

We expanded the participants to all departments and conducted a mindset teambuilding to implement the project. In promoting the project to each department, we held workshops to comprehend better about the content (what to do) and the process (how is the feeling). Much of the training was devoted to discussion, and at the end, we established a team mission and action guidelines to "become a pioneer who revolves the spiral of work satisfaction and value creation as One Team!".

出光興産, DFF Inc.