Idemitsu conducts businesses in collaboration with 1,192 dealers
around Japan, leveraging a powerful network of approximately 6,300
service stations nationwide. Branches serve as contact points with
dealers and through them we strive to enhance communication with
dealers via the use of the apollostation portal, which was launched in
January 2021 during the COVID-19 pandemic as part of digital transformation
measures.
In March 2021, we held the “Idemitsu Dealers’ Nationwide
Online Meeting 2021” to convey the new fiscal year’s policies and
measures, and a great number of dealers attended the event. To prevent
COVID-19 infections when holding the meetings, we spread
them out among around 40 locations and took strict precautions at
each site, ensuring zero transmission.
In cooperation with the National Idemitsu Association and the National Showa Shell Association, we are also working
to strengthen social contribution by providing community support and doing our part to revitalize local communities.
Moreover, the Idemitsu Group has established its own certification and training systems to enhance the knowledge and
skills of its staff. Looking ahead, we will leverage these systems to increase customer trust in Idemitsu technologies and
services, as well as to continue generating new added value by identifying and being sensitive to customer needs.
In order to ensure a stable supply of energy, service stations, which provide strength in times of disaster, are
expected to play a role as disaster response centers. We are demonstrating a system that combines solar panels and
power storage functions at several service stations in the Tokyo metropolitan area.
In addition to providing a constant refueling function in the event of a power failure, a service station can also be used as a power supply point for charging mobile phones and smartphones and for Wi-Fi connections, enhancing the durability and versatility of emergency power supplies.
A qualification program for developing human resources who can make comprehensive energy proposals that meet customer needs in the field of industrial petroleum and lubricant sales.
| Division | Individuals certified | Grade 1 | Grade 2 | Grade 3 |
|---|---|---|---|---|
| Petroleum division | 381 | 28 | 87 | 266 |
| Lubricants division | 636 | 62 | 154 | 420 |
| Total | 1,017 | - | - | - |
A certification program to train service station oil leaders through the acquisition of oil-related basic knowledge and product knowledge as well as exchange techniques, which will become increasingly complex in the future.
| Grade 1 | Grade 2 | Grade 3 |
|---|---|---|
| 493 | 2,349 | 4,063 |
A qualification program launched in 1979 to further develop the abilities of service station managers with the aim of enhancing service station management capabilities in line with evolving needs and helping management adapt to change.
| Grade 1 | Grade 2 | Grade 3 |
|---|---|---|
| 286 | 1,982 | 7,227 |
A qualification program for training service station lubricant sales leaders who have a high level of both technical and sales skills.
| 993 |
A qualification program that trains service station personnel with advanced overall knowledge of vehicles, so they are able to appropriately advise customers.
| 447 |
On October 18, 2019, Idemitsu launched a magazine for SS staff members. The magazine was issued to build a bridge among the staff members who work at the both Showa Shell and Idemitsu service stations and provide opportunities to learn about each other’s SS. It carries useful information for daily operations and hints for store development. The magazine copies are scheduled to be distributed to our distributors’ offices and their SS once every two months.
We held two seminars to formulate business continuity plans (BCPs) in 2020 in person and online on June 17 and July 7.
A total of 20 people representing five dealers and retailers participated. They joined lectures on analyzing hazards, creating hazard assumptions, laying out steps for disaster response and case studies of other companies’ experiences with the Ministry of Economy, Trade and Industry’s business continuity reinforcement plan approval system. Participants have said that the seminars were incredibly helpful and opportune with regard to emergency preparedness. Going forward, we will continue taking specific measures, including on-site diagnoses, with the aim of acquiring the Ministry of Economy, Trade and Industry’s certification. Using the knowledge gained from the seminars, we will continue striving to reduce the potential impact of disasters and achieve our mission of ensuring a stable energy supply.
