Collaboration with Partners

Collaboration with Dealers and Distributors

Collaboration with Dealers

Idemitsu operates its businesses through a powerful network of 1,209 dealers and 6,384 service stations nationwide. Branches serve as contact points, providing dealers with detailed support for business management and service station management. In March 2020, we held joint strategy meetings to convey the new fiscal year’s policies and measures with the participation of 758 dealers. To prevent COVID-19 infections when holding the meetings, we spread them out among around 40 locations and took strict precautions at each site, ensuring zero transmission.

In cooperation with the National Idemitsu Association and the National Showa Shell Association, we are also working to strengthen social contribution by providing community support and doing our part to revitalize local communities. Idemitsu Group has established its own certification and training systems to enhance the knowledge and skills of its staff in order to increase customer trustin its technologies and services, as well as to continue generating new added value by identifying and being sensitive to customer needs.

In order to ensure a stable supply of energy, service stations, which provide strength in times of disaster, are expected to play a role as disaster response centers. We are demonstrating a system that combines solar panels and power storage functions at four service stations in the Tokyo metropolitan area.

In addition to providing a constant refueling function in the event of a power failure, a service station can also be used as a power supply point for charging mobile phones and smartphones and for Wi-Fi connections, enhancing the durability and versatility of emergency power supplies.

  • * The numbers of dealers and service stations provided in the text are as of the end of March, 2020.
Photo
出光興産, DFF Inc.

Major Independent Certification Programs

Idemitsu Technical Master Program

A qualification program for developing human resources who can make comprehensive energy proposals that meet customer needs in the field of industrial petroleum and lubricant sales.

Individuals certified in FY2019
  • (Unit: Persons)
  Grade 1 Grade 2 Grade 3
Petroleum division 24 76 221
Lubricants division 58 141 341
Zepromeister Program

A certification program to train service station oil leaders through the acquisition of oil-related basic knowledge and product knowledge as well as exchange techniques, which will become increasingly complex in the future.

Certified individuals as of August 31, 2020
  • (Unit: Persons)
Grade 1 Grade 2 Grade 3
465 2,251 3,857
Showa Shell Royal Manager (SRM) Program

A qualification program launched in 1979 to further develop the abilities of service station managers with the aim of enhancing service station management capabilities in line with evolving needs and helping management adapt to change.

Cumulative total certified individuals as of August 31, 2020
  • (Unit: Persons)
Grade 1 Grade 2 Grade 3
502 4,000 17,948
Showa Shell Oil Meister Program

A qualification program for training service station lubricant sales leaders who have a high level of both technical and sales skills.

Cumulative total certified individuals as of August 31, 2020
  • (Unit: Persons)
1,493
Showa Shell Car Life Advisor Program

A qualification program that trains service station personnel with advanced overall knowledge of vehicles, so they are able to give appropriate advice to customers.

Cumulative total certified individuals as of August 31, 2020
  • (Unit: Persons)
556
出光興産, DFF Inc.

Magazine for Service Station (SS) Staff Members

On October 18, 2019, Idemitsu launched a magazine for SS staff members. The magazine was issued to build a bridge among the staff members who work at the both Showa Shell and Idemitsu service stations and provide opportunities to learn about each other’s SS. It carries useful information for daily operations and hints for store development. The magazine copies are scheduled to be distributed to our distributors’ offices and their SS once every two months.

Photo
出光興産, DFF Inc.

出光興産, DFF Inc.