Intellectual Property

Examples of Specific Initiatives

Exercising Intellectual Property Rights

Intellectual property rights are being exercised with increasing frequency in response to the diversification of business activities, from licensing to the pursuit of alliances and mergers and acquisitions. Idemitsu established a specialized negotiations team within the Intellectual Property Department to support its various business segments by handling the negotiation and signing of technology contracts with partners as well as performing due diligence.

Trends in the number of patent publication
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Showa Shell
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  • * The number of patent publication is counted based on the international publication date.
Trends in the number of registered patent held
Idemitsu
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Showa Shell
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出光興産, DFF Inc.

Working with Patent Firms and Government Agencies

Through cooperative efforts with patent firms in Japan and major overseas countries, we are focusing our energy on securing the intellectual property rights necessary for business development. We are strengthening cooperation with overseas patent firms through direct communication with patent attorneys and the dispatch of trainees. We are working to secure patent rights everywhere we do business through direct interviews, negotiations, and technology presentations with each country’s examiners. In addition, with the support of the Japan External Trade Organization (JETRO), we address pressing issues besetting emerging nations, such as counterfeit products, while lobbying governmental organizations. In these ways, we remain apprised of the patent-related problems and implement robust countermeasures.
出光興産, DFF Inc.

Responding to the Patent Laws of Each Country

Patent laws are set independently by each country, and the application for as well as the receipt and maintenance of patents requires adherence to said laws. With a rising number of corporations pursuing global expansion, there has recently been a global trend toward patent law revision aimed at facilitating swift patent acquisition and the international harmonization, including by ironing out differences between laws, rules, and examination processes. Because of this, in the countries in which they operate or their products are sold, businesses have to pay close attention to every law revision and new piece of legislation. In line with the globalization of business, the Intellectual Property Department stays informed of changes in relevant laws and examination processes used by individual countries and regions, from the United States to Europe, China, South Kore, Taiwan and others, and takes these changes into account during daily intellectual property activities.
出光興産, DFF Inc.

Data Analysis

To beat global competition, it is imperative that the Idemitsu Group understands the strengths and weaknesses of its intellectual properties within the industry while comparing and analyzing the competitiveness of rival companies. Because it is important to examine and analyze large numbers of patent abstracts around the world to create our own strategies leveraging our strengths, we have established a specialized patent information group.
出光興産, DFF Inc.