In July 2021, we launched three training courses, each called “Juku” (Japanese for private academy), as part of measures to foster a corporate culture supporting innovation. These training courses are designed to nurture robust DX literacy and an entrepreneur mindset in our human resources.
With the number of individuals who can sign up for each course being limited to approximately 20, these courses help participants take on new challenges, offering unique curricula that incorporate on-site verifications and other reallife business tasks along with classroom lectures. We are thus encouraging employees to contribute new ideas and co-create new value in the course of their efforts to discover golden opportunities and realize innovation amid a time of radical change.
| Name | Overview | Main participants |
|---|---|---|
| Smart Yorozuya Juku | With the Digital & BPR Department (currently Digital ＆ ICT Department) and the Petroleum & Coal Marketing Department acting in collaboration, this course strives to nurture individuals who can drive Idemitsu toward its goal of becoming a “reliable partner.” To this end, participants strive to raise their DX literacy while engaging in the verification of new business ideas in an effort to transform service stations under their supervision into “Smart Yorozuya” (Smart one-stop shops). | Branch employees |
| Business Design Juku | This course is aimed at nurturing entrepreneurs capable of creating new businesses via the use of a customer-centered approach. Participants take on the challenge of launching new businesses and, to this end, work together with a team of digital business specialists who assist them in their endeavors. | Division employees |
| CNX Center Juku | Under the initiative of the Innovation Strategy & Carbon Neutral Transformation Department (currently Carbon Neutral Transformation Department), this course helps participants conceive new ideas aimed at promoting various forms of carbon neutral transformation that align with region-specific needs. | Employees at refineries and complexes |
