Idemitsu positions the creation of next-generation businesses that help solving social issues as an important management issue and is working to co-create solutions closely attuned to local issues in not just energy but also transportation, welfare, industry, the environment, personnel training, crime and disaster prevention, and tourism.
With its apollostation service stations, Idemitsu aims to create an ecosystem that provides not only conventional fueling and car care services, but optimized services that address specific local challenges, thereby evolving and transforming service stations into next-generation yorozuya (one-stop shop) for a new era that enrich the lives of local residents—a concept we call the “smart yorozuya”.
In the revisions of the Medium-term Management Plan, Idemitsu outlined a “Smart Yorozuya” with the aim of evolving the apollostation network into smart one-stop shops for a new era that enrich the lives of local residents. We partner with around 6,300 energy supply bases nationwide and the dealers who operate them with the aim of building an ecosystem
that solves unique local issues through the internal and external co-creation of value.
Through an OMO (Online Merges with Offline) platform, we provide various services to necessary places at necessary times and thereby comprehensively solves local problems and contributes to the enhancement of consumers’ QOL and stimulation of local communities.
The Group is using digital technologies to synergize assets and services inside and outside the Group to maximize customer value.
We aim to help enhance consumer’s QOL and stimulate local communities as a one-stop shop that connects with local problems through various business modules (systems and functions) to offer comprehensive solutions.
To date, we have collaborated with startups to conduct pilot tests of comprehensive mobile “Brain Checkup” and personalized food delivery services (shared kitchens).